LinkedIn里的Summary到底应该写神马?

LinkdIn官方就业专家Nicole William说,LinkedIn里的summary部分,应该符合你的求职目标-一份简短的个人自述,来说明你是谁以及你的意图是什么

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“你想找一份新的工作?还是想吸引投资人?或许你是想找到一位导师。”Williams说道,“Summary是让你表达自己的地方。”

但是!Williams说,Summary绝对不能看起来干涩又无趣。毕竟,这将成为潜在雇主或投资者浏览你的LinkedIn页面的第一印象。

“Summary是一个让你表达自己个性的就会”Williams解释到。“这是展现你职业专长的平台——包括你是如何入行的,你为什么喜欢这一行,以及你的职业方向所在。”

Summary的正式程度,取决于你所处的行业和意图,“但不管怎样,记住这个充满个性的平台。”Williams同时建议大家,无论你的总结写得多么的正式,都要用第一人称去写Summary。

她说,写Summary最大的错误就是一个字都不写。“我看过很多人,都只列出了专业技能或是写了很多高深的行业术语。”她说,“同时,Summary应该避免涉及个人隐私。比如你可以说喜欢登山,旅游或者是马拉松比赛-但是要注意避免让你的个人成就和兴趣爱好夺去你专业技能的光彩。

最后提示,“40字左右的的Summary,会让你更多地出现在潜在雇主的搜索结果里,”William说。

以下是选自于LinkedIn三个优秀的summary:

Nicole Williams:

"Growing up watching my mom hate her job, it didn't take long for me to make the connection between the job we do and the quality of life we live. Afraid of my mom's fate, I asked anyone willing to answer what they did for a living, where they went to school, what skills they needed to succeed, and (long before it was appropriate), how much money they made. I recorded everything I learned in my "Career Journal" and have pretty much loved the world of work and career — and helping other women achieve their dreams — ever since.

After working both as a Career Counselor for the Canadian National Institute for the Blind (learning the technical skill of career development) and as a Sr. Business Consultant with Service Growth Consultants (where I got a handle on the needs of businesses), I founded WORKS in 2006 with the help of Michael Loeb, cofounder of Priceline and the Synapse Group. I had a vision of building a business that not only helps young women create the careers of their dreams but also supports the companies attempting to recruit and retain them as employees, as well as the businesses that are interested in providing them products and services aimed at enriching their lives.

Today, under the WORKS banner, and with an incredible team, I've authored three bestselling books: "Wildly Sophisticated: A Bold New Attitude for Career Success," "Earn What You're Worth," and "Girl on Top." I've worked with Fortune 500 companies including Ford Motor Company, Banana Republic, The Limited, and Proctor & Gamble on hiring, retention & marketing programs. I've had my career advice covered in national outlets such as The Wall Street Journal, The New York Times, Marie Claire, TODAY, Good Morning America & CNN. For the last three years I've been the official spokesperson for LinkedIn. Oh, and I still have my career journal."

Jill Jacinto, AOL Jobs contributor and associate director of editorial and communications at WORKS by Nicole Williams:

"I'm curious by nature. I always ask a lot of questions and often have my nose buried in a newspaper, book or blog. I'm always the first person to say, 'Let's Google it.' My curiosity led me to become a journalism major and from there an on-air reporter. I currently work for WORKS by Nicole Williams which is a brand that helps young professional women with their career success. I've also worked very closely with LinkedIn for 3+ years as Nicole Williams is their official career expert.

Helping young women discover their career dreams via writing, mentoring & profile makeovers is a passion of mine. Uncovering their desired careers and helping them succeed is very rewarding. My advice has been featured in Business Insider, Men's Health, Refinery29, Fox Business, Reuters, & Yahoo! Finance. You can view the full list at JillJacinto.com.

At WORKS, I wear many hats including pitching Nicole Williams and LinkedIn for media outlets like the Today Show, Wall Street Journal, and Marie Claire. I help develop career related segments and story ideas. I also work on Business Development looking for new and exciting brands to partner with and corporations for Nicole to speak at. Additionally, I single-handedly manage NicoleWilliams.com and write content for the site and outside articles. I also plan exciting events for the brand."

Catherine Fisher, director of corporate communications at LinkedIn:

"I learned early on in my career that what motivates me is promoting brands that I truly love. I can't be an authentic storyteller if I don't actually believe what I am talking about! I have more than 16 years' experience in corporate communications and I have had a fulfilling career because I have chosen to work for brands that I find inspiring. I work for LinkedIn and I love the brand. Why? Because I can share my professional accomplishments, stay in touch with former colleagues, celebrate the brands I love, and constantly learn.

Working at LinkedIn I get to spend my days doing what I enjoy most, coming up with creative campaigns that tell the LinkedIn story. One of the highlights of my career at LinkedIn was working on a campaign called, Bring In Your Parents. It was an idea we hatched up on the communications team because we all shared a similar experience in that our parents really had no clue what we do. So we set out to educate parents across the globe — and it worked. There is nothing more rewarding than coming up with an idea, having almost every major national outlet talk about it, and more importantly seeing the impact it made on employees."

Content By: Business Insider

2 个评论

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